Focus On Employee Psychology And Solve Acquired Helplessness

Please pay attention to employees' learned helplessness.

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"Refers to a kind of incapable mental state and behavior produced by individuals after experiencing setbacks and failures, also known as learned self abandoned or learned despair.

In the workplace, due to long-term setbacks, they will lose confidence in themselves, get bored, lazy and neglect their jobs, and even quit or give up.

The sales industry is particularly prominent and requires managers' attention.

The competition in the communications industry is becoming more and more intense. Various marketing indicators of enterprises are increasing at the same time. The difficulty of market expansion and the performance appraisal of employees are increasing, resulting in the staff's inability to sell, lack of interest, physical and mental exhaustion, great ideological fluctuation and low spirits, and the sense of "learned helplessness" highlights.

However, mention everything.

The grass-roots managers also have their own difficulties: from top to bottom, the management tasks are all levels of assessment, and they can not fulfill the operational evaluation index, and they will be punished for monthly performance.

How to solve the "learned helplessness" of employees? I believe that when we decompose the development tasks, we should give full consideration to the affordability of employees and allocate them according to their positions, jobs and levels.

Two, we should encourage employees to establish confidence in "everything is possible" and do well in the process of going out to do marketing research, accurately identify the market and locate accurately, so as to improve the success rate of marketing and avoid the negative withdrawal or evading psychology.

For employees with low marketing success rate, help them analyze and summarize their experiences and lessons, guide their next efforts, seek more scientific and effective solutions, cultivate their employees' confidence in failure, increase their ability to overcome difficulties and slow down their inferiority complex.

Three, managers should be grounded, strengthen face-to-face discussions with employees, or communicate directly through online platforms, and listen to the real demands and aspirations of employees.

Staff care activities should be maintained and staff well done.

Work hard, criticize your staff less, and relax your work.

It is necessary to protect and protect employees' rights and interests in accordance with the law, so as to enable employees to develop Commission in a timely manner and receive fair and reasonable returns, so as to boost employee morale and allow employees to actively integrate into business operations.