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At The Beginning Of The Spring Festival, The "Order Grabbing War" Will See How Textile Enterprises Around The Country Can Win By Surprise

2024/2/26 12:33:00 1

In the past, when the flavor of the year was the strongest, it was also the time when the market orders were weak. During the Spring Festival holiday this year, foreign trade textile enterprises in Shandong, Zhejiang, Jiangsu and other places have hit a number of new highs. What's the secret behind this?

01 Qingdao, Shandong: a small upsurge of "going to sea" to grab orders

During the Spring Festival of the Year of the Dragon, Shandong and Qingdao foreign trade enterprises set off a small upsurge of "going out to sea" to participate in exhibitions and grab orders.

As an important international clothing market information release and ordering center, 2024 Las Vegas International Clothing and Fabric Fair (hereinafter referred to as "MAGIC Fair") has attracted many enterprises to participate in the exhibition in the United States. "This international fashion and fabric exhibition opened on the fourth day of the first month, and the early stage of the exhibition arrangement took up the whole Spring Festival holiday, but this did not affect the enthusiasm of domestic enterprises to participate in the exhibition." Mou Yanyan, head of Shanghai Golden Logistics Co., Ltd. Qingdao Branch, said.

It is understood that in order to meet the needs of enterprises participating in overseas exhibitions, Qingdao will lead enterprises to participate in overseas exhibitions in batches and industries, and the exhibition period is almost scheduled for the whole year. Mou Yanyan introduced that on the day of February 13, the exhibition site was very lively, and the exhibits of domestic exhibitors were competitive, attracting a large number of foreign professional buyers.

The exhibition is the most important window for foreign traders to receive orders and contact customers. Mou Yanyan said that according to the feedback from the exhibition site, it is the best time to "go out to sea" to stabilize orders and expand the market. Each enterprise will bring the most representative and most promising products to the market, actively explore the international market, and show its strength to seize the opportunity.

In 2024, Qingdao will introduce more innovative measures to optimize services. On the recommendation of key international exhibitions, Qingdao proposed to strengthen the recommendation of emerging market exhibitions held by countries jointly building the "Belt and Road". In order to enhance the overall image of Qingdao's advantageous foreign trade industries, more abundant enterprise resources will be gathered in the limited exhibition space. Qingdao exhibition areas are planned to be set up in several key international exhibitions in Germany, Japan, France and other countries to improve the exhibition effect with a unified high standard exhibition area image design.

02 Ningbo, Zhejiang Province: Launched the "order grabbing" program for the Spring Festival

The exhibition is an important link connecting the domestic and international markets. During the Spring Festival holiday, Ningbo encourages foreign trade enterprises to seize the opportunity of "going to sea" to participate in exhibitions, and strive to grab orders and expand the market. Ningbo City issued the Special Plan of "Striving for Orders without Stopping" during the Spring Festival in Ningbo City, actively guiding foreign trade enterprises to attend international key exhibitions abroad during the Spring Festival to seize more orders. Increase efforts to organize foreign trade enterprises to participate in overseas exhibitions, take the initiative to connect with internationally renowned exhibition companies, strive for more high-quality overseas exhibition resources for Ningbo enterprises, and seize the first opportunity in the international market.

Li Fan, head of Ningbo Dongfan International Exhibition Co., Ltd., who also just participated in the American MAGIC Exhibition, said that the exhibiting company organized 22 Ningbo enterprises to participate in the exhibition in the United States, with a total of 32 booths.

According to statistics, from February 1 to February 17, Ningbo has completed four major overseas exhibitions, namely, Polish International Lighting Exhibition, Paris Fashion and Fabric Sourcing Exhibition, Tokyo International Gift and Consumer Goods Exhibition, Japan, and the just concluded MAGIC Exhibition in the United States, covering Europe, Asia and North America, involving 224 booths of 184 enterprises and 375 outbound exhibitors, It set a new high in the number of outbound exhibitors, exhibition number and number of exhibitors in the same period.

03 Shaoxing, Zhejiang: It is better to get business abroad as early as possible

"There is still demand in the local market, but the competition is also fierce. ”Xie Lihua, the person in charge of Zhejiang Shaoxing Tianyun Industrial Co., Ltd., said that the twice yearly Las Vegas International Fashion and Fabric Show in the United States is the vane for the company to perceive the market trend. During the four days of the exhibition held from February 12 to 15, Xie Lihua contacted 150 customers, of whom 20% were interested. An American customer visited three or four times, took a fancy to a beach style clothing, and finally placed 800 orders on site. "Now the market is biased towards small orders, and the factory is also actively adapting to changes. ”Xie Lihua said that through cross-border e-commerce, enterprises have shifted from the original mass production to the new model of "small order quick return", and have doubled their R&D strength to improve the added value of products.

Wei Hongmei, the general manager of Zhejiang Shaoxing Tuchuang Textile Co., Ltd., gained more from the "going to sea" of the Las Vegas International Clothing Fabric and Home Textile Expo than talking about orders. "In the past, we used to do what customers gave us, focusing on price war. Now the company has introduced British designers, and has made great efforts in original design. The market response is enthusiastic."

Wei Hongmei introduced that the 60 products prepared this time attracted many customers to inquire about the price. At present, the company has received nearly 6000 intended orders.

04 Wuxi, Jiangsu: Strive for a "Good Start" in the Year of the Dragon

Global cooperation keeps going, striving for a "good start" in the Year of the Dragon. This Spring Festival, Wuxi Zehua Economic and Trade Co., Ltd. also participated in the Las Vegas International Clothing Fabric and Home Textile Expo.

"In three days, we received 35 batches of customers, and received 28 new customers' business cards, of which 7 explicitly expressed their cooperation, and the results were very good." Zhang Jun, chairman of the company, said that after the exhibition, two members of the team did not return home immediately, but stayed in the local area to visit old customers and continue to investigate the retail market.

In February this year, more than 10 textile and clothing enterprises in Wuxi joined hands in the Las Vegas International Clothing Fabric and Home Textile Expo. Li Zhaodi, the assistant director of the exhibition department of the Wuxi Council for the Promotion of International Trade, who led the team, introduced that Wuxi enterprises that participated in the exhibition took the most representative and most promising products to the United States to participate in the exhibition according to the international market dynamics, attracting a large number of foreign professional buyers to buy, and some enterprises won orders on the spot.

"From the 2024 Paris Fabrics and Accessories Fair in France in early February to the just concluded Las Vegas International Clothing Fabrics and Home Textiles Fair, as well as the upcoming Russian Federation Light Industrial Textiles Fair at the end of the month, Wuxi foreign trade enterprises set off a wave of small climaxes to participate in exhibitions and seize orders around the Spring Festival." The relevant person in charge of the Wuxi Council for the Promotion of International Trade said, On the one hand, Wuxi foreign trade enterprises regard the exhibition as a stage to actively explore the international market and show their strength to merchants around the world; On the other hand, we also learned about this year's market demand, industry development direction and peer dynamics through the exhibition.

In order to encourage more enterprises to explore the market overseas, Wuxi not only subsidizes the booth fees of enterprises participating in major overseas exhibitions, but also provides enterprises participating in international exhibitions before and after the Spring Festival with normal shuttle flights, exhibition transportation contacts, air tickets, visas and other exhibition services, and arranges special personnel to solve the relevant problems encountered by enterprises during overseas exhibitions.

It is understood that this year, Wuxi Municipal Bureau of Commerce will continue to promote the action of "thousands of enterprises and thousands of people negotiate and expand orders overseas", focus on industry leading exhibitions with high international popularity and great influence, professional exhibitions and emerging field exhibitions with urgent needs of enterprises, organize enterprises to participate in various overseas exhibitions within the city's 2024 trade promotion plan, and assist enterprises to continuously expand the global "circle of friends", Continuously expand cooperation channels and fully promote the high-quality development of Wuxi's foreign trade.