Create "Qinghai Mode" Of Tibetan Carpet Industry In Accordance With Local Conditions

Grasp orders, expand sales and promote upgrading. As the Spring Festival approaches, Qinghai Shengyuan Carpet Group Co., Ltd., located in Nanchuan Industrial Park, Xining (national) Economic and Technological Development Zone, is full of vitality. In the production workshop, various carpet elements are combined with the clatter of handmade bayonets, and the patterns are fixed

On June 7, 2021, General Secretary Xi Jinping came here as the first stop during his investigation in Qinghai, And place great hopes on: "Qinghai has great prospects for the development of characteristic industries. It should actively create a policy environment to encourage, support and guide the development of private enterprises. It should speed up the improvement of the enterprise innovation service system, encourage enterprises to increase investment in scientific and technological innovation, promote the organic combination of traditional technology and modern technology, and enhance the core competitiveness of enterprises. It should promote industry cultivation and enterprise development with the employment of the masses, township The revitalization of the village and national unity should be better coordinated to promote each other and complement each other. "

The earnest advice is still in my ears, and it is just the time to be sharp and vigorous.

"For more than a year, we have always kept in mind the instructions of the General Secretary, took the road of characteristic industry brand in line with local conditions, and worked hard to make the Tibetan carpet industry the golden card of Qinghai's characteristic industry to the world," said Xue Ting, deputy to the Provincial People's Congress and chairman of Qinghai Shengyuan Carpet Group Co., Ltd.

From the original batch production to personalized customization, from a single product market to the diversified needs of customers, from manual design to the establishment of a designer database, so as to achieve the ready use of pattern and color materials, from the successive use of intelligent yarn racks and intelligent bayonet robots to the further improvement of flame retardancy and antibacterial properties of products, winning the bid for high-quality projects such as the Great Hall of the People, Undertake hundreds of high-end hotel whole shop projects, and the products are exported to more than 40 countries and regions in Europe, the Middle East, etc

For more than a year, Shengyuan people have kept in mind their expectations, weaving new coordinates for the development of characteristic industries in the shuttle between longitude and latitude, and writing a new chapter in the inheritance and innovation of characteristic industries.

"In 2022, the annual sales of the enterprise will reach 73.15 million yuan, and the export will reach 5.68 million dollars. The order volume at the end of last year will increase by 20% year on year. At present, the order has been arranged to the end of February this year, and the employees are increasing their horsepower in design and production." Xue Ting said.

In fact, behind the enterprise's continuous progress towards higher quality and higher quality, is the complex and changeable market environment and increasingly prominent personalized market demand.

As an entrepreneur rooted in Qinghai, Xue Ting led the team to sort out the opportunities and challenges faced by the enterprise, combine the local resource advantages of Qinghai and the actual development of the enterprise, and strive to explore a transformation path that meets the requirements of the times.

"Tibetan carpet is a very distinctive industry of our Tibetan people. Your company has established a brand in this field, combining traditional and modern crafts well, and meeting the personalized and diversified market demand." The encouragement of the General Secretary has made Xue Ting more determined to follow the path of personalized customization.

　　 "Relying on the existing whole industry chain layout of the enterprise, we continue to explore and have successfully launched a digital system. This system connects the market end, client end and production end, strives to provide consumers with personalized customized design and cutting carpets, and constantly shortens the customization cycle, improves the delivery speed, so as to meet the current consumption characteristics and market demand, and promote the carpet industry to a higher level End oriented, intelligent and green development. "

Xue Ting believes that for the traditional manufacturing industry, the launch of digital systems is of great significance. This is a new breakthrough and expansion in the production mode following the tide of the times. Enterprises can use data for comprehensive analysis and decision-making, so as to break the barriers between departments and improve the added value of products.

There is something to be done, and Shengyuan people are firmly moving forward along the direction guided by the General Secretary

In the annual meeting of the enterprise held recently, Xue Ting said to the staff, "Our Shengyuan has come to this day because of everyone's persistence, solidarity, cooperation and gratitude. In the new year, we should bear in mind the General Secretary's instructions, closely combine the study and implementation of the spirit of the 20th CPC National Congress with the promotion of scientific and technological innovation, comprehensively do a good job in market development, product positioning and technology research and development, and work together to create a new height of Shengyuan."

Stand higher and see farther.

As a deputy to the Provincial People's Congress, Xue Ting's goal in the new journey is to perform her duties with a more energetic spirit. During the Provincial Two Sessions, Xue Ting, in combination with this year's government work report, actively made suggestions and suggestions around "inheriting culture, stimulating vitality, and creating a new model for the development of Qinghai Tibetan carpet industry".

　　 "The General Secretary stressed that we should cultivate high-quality enterprises with characteristic industries and promote industries with enterprise development. Green is the biggest feature of Qinghai, and ecology is the biggest advantage of Qinghai. To develop characteristic industries according to local conditions, we should turn resource advantages into economic advantages. Now, we are working to build raw material bases, increase investment in scientific and technological innovation, and further expand enterprises and cooperatives With the help of the knitting team, the flexibility of the production field will be increased, and efforts will be made to make Tibetan carpets go out of the plateau and into the distance by relying on Qinghai's local high-quality raw materials, unique national style and exquisite production techniques. "

"In the new year, we will work together to turn the grand blueprint described at the 20th National Congress of the Communist Party of China into a beautiful reality step by step. We will work hard for a long time to promote the enterprise to become better and stronger, and make greater contributions to accelerating the construction of a modern new Qinghai." Xue Ting said firmly.

(Source: Qinghai Daily)