Focus On Brand Rebuilding, Big Shareholder Ting Wu Continues To Increase Its Confidence.

At noon on May 27th, 1361.HK announced that the company has been informed that Mr. Ding Wu, President, executive director and major shareholder, has increased its shareholding through the wholly owned Invest-holding Company Ding international.

Ding international has bought 2 million 692 thousand shares of the company's shares in the stock exchange in May 23rd and 24 this year, with an average price of HK $1.33 and HK $1.36 per share respectively.

The total cost of Ding's international payment is about HK $3 million 700 thousand.

At noon on May 28th, it released a notice again that the international company acquired another 428 thousand shares in May 27th, with an average price of HK $1.38 per share, and the total cost of Ding's international payment was about HK $600 thousand.

After the acquisition of the above shares, Mr. Ding Wu increased his stake in the company to about 343 million shares through Ding's International Holdings, equivalent to about 16.60% of the total issued capital stock of the company.

In the two tier market, investors also responded positively.

In May 27th, after the announcement of the announcement of the increase, the company's share price rose by 3.62%, eventually closing at 1.42 yuan, up 2.90%.

In May 28th, after the opening of the 31st degree, it quickly shot up. As of the afternoon, it was up 4.23% in the afternoon.

But at present, the P / E ratio is less than 9 times, which is lower in the same industry.

The holdings of the major shareholders, so that the company's share price enjoys the double guarantee of the actual controller's capital and confidence, and the follow-up trend is still expected to rise again.

It is noteworthy that the 31st degree management has revealed in its 2018 annual performance conference that the company plans to release the details of the brand remolding plan in June 2019 when the company is listed on the 10th anniversary, and expects that the product will soon be on the market in the 1 quarter of 2020.

From the recent release of several new products, it has accumulated enough strength in product innovation and brand upgrading.

In December 26, 2018, STAPLEDESIGN, a joint operator from New York, launched the cross-border M1 brand "RO". The product is not only designed to attract eyeballs, but also priced at 360 degrees in the past.

In addition, in April this year, a series of basketball shoes with the theme of "traditional Chinese dishes culture" were introduced. The unique and innovative design shows the progress of Chinese sports brand in the design ability, and the series products also play the main role in the middle end market of more than 300 yuan.

Relevant industry analysts believe that the company's strategy of brand remolding and product innovation, forging brand and upgrading is expected to continuously strengthen brand competitiveness of 360 degrees, which will help increase brand premium in the long run.

Although the frictional costs of short-term consumer cognition remain, coupled with the external complex consumption environment to a certain extent, it has aggravated the negative impact on the company's business level.

Looking forward to 2019, the company's performance is expected to have a relatively low base in 2018. Along with the gradual establishment of a brand new awareness of the brand, the company's Readjustment of consumer demand and the constant adjustment of product structure and other multiple factors, it has gained certain performance and valuation repair space.