Analysis Of Marketing Trends In Different Channels

Business leaders were optimistic about their marketing budget in the coming year, and 54% said they would increase their budget next year, up from 46% a year ago; 1/3 expects the marketing budget increase that the budget growth rate will be no less than 10%.

Which channel's budget will grow, and which channel will be cut down?

The trend in 2015 is compared with that in 2014:

Advertisers increased interest in mobile advertising, and 40% of respondents expected growth in mobile advertising budgets, compared with 32% last year.

Same expectation

The growth rate is also higher than last year.

The same situation with last year is: exhibition, industry conference, PR.

Growth has been achieved, though very small.

One of the trend changes we are already familiar with is the budget battle between online and offline advertising.

That is to say, most companies in the digital channel say they will increase their budgets.

The budget will be reduced.

Although the survey data show that compared with online advertising, traditional media advertising has been very good.

E-mail accreditation is still the most common, and 60.7% of respondents intend to increase the budget of this channel, taking into account its high ROI nature, which is not surprising.

It is noteworthy that, despite the difficulties of ROI assessment, social networking is second only to e-mail, and nearly half of respondents intend to increase their budgets in 2015.

The top 5 of budgetary growth is mobile marketing (40.2%), search (38.3%) and display advertising (37.4%).

There is no doubt that online advertising is clearly winning.

Traditional media are getting cold shoulder. Paper media continue to be a budget cutting industry. 1/3 respondents plan to cut the budget of print media advertising, with 22.3% and 17.8% of respondents planning to cut direct mail and TV / radio ads.