Brand Clothing Sold Less Than Expected In The First Quarter.

< p > inventory backlog, terminal sales slump, cost soaring, brand < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry staggered through 2012, performance is generally lower than market expectations.

The cold winter has not yet been completed, and the industry downturn continued to show noticeable improvement in the first quarter of 2013.

Wind data show that the 34 companies' a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing /a > listed companies achieved net profit of 7 billion 667 million yuan in 2012, down 5% compared with the same period last year.

The downward trend continued in the first quarter of this year. 34 companies achieved net profit of 1 billion 688 million yuan in the first quarter of this year, down 8.51% from the same period last year.

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< p > < strong > performance is lower than expected < /strong > < /p >

< p > retail terminal continued to be depressed, inventory problems and other problems beset garment enterprises, resulting in 2012 brand clothing enterprises overall performance is lower than expected.

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< p > Wind data show that in 2012, 12 men's clothing brand clothing realized a net profit of 4 billion 126 million yuan, an increase of 5.12% over the same period last year. Leisure less than a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > became the worst hit area, and 5 casual wear enterprises realized a net profit of 1 billion 985 million yuan, down 27.02% over the previous year.

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< p > Shenyin and Wanguo pointed out that in December last year, the growth rate of the brand clothing industry had slowed down significantly. On the one hand, it was earlier than the fourth quarter of 2012 when the retail enterprises started the promotion, the discount intensity was large, and the duration of the cycle was long. In addition, after the four quarter, the weather was obviously turned cold, and the clothing consumption was released in advance in October and November, and the sales volume was overdrawn at the end of the year.

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< p > < strong > terminal sales have not yet been improved < /strong > < /p >

< p > China National Business Information Center statistics show that in the first quarter of 2013, the number of retail sales of 100 major large retail enterprises increased by 7.6% over the same period last year, and the growth rate slowed down 1.2 percentage points over the same period last year, the lowest growth rate in the same period in 2005. The clothing retail sales increased by 10.7% over the same period last year, and the growth rate slowed by 4.5 percentage points over the same period last year. The retail sales volume increased by 2.8% over the same period last year, with the growth rate of 4.7% in March, 2.7 percentage points higher than that in 1-2 months.

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< p > combing historical data, it is found that from 2010 to 2013, the growth of retail sales of retail enterprises in the first quarter was 24.2%, 19.2%, 15.2% and 10.7% respectively, and the growth rate slowed down year by year.

In terms of retail sales, it has increased in March compared with the previous two months, but it continued to slow down compared with the same period last year. There was no obvious improvement in terminal sales. It also reflected that the overall quarterly performance of listed companies should be generally lower than expected.

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< p > under the backdrop of terminal sales downturn, going stock is still the main tone of the industry in the first half of the year. From this year's autumn and winter order data, the order intention of franchisee goes further down, and the growth rate of men's clothing orders is generally negative.

Analysts pointed out that if the terminal sales are still in the current situation, coupled with the slowdown in the order meeting in 2013, it is expected that there will be a downward trend in the whole year's performance.

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