Opening Up The Clothing Market With E-Commerce

Over the past ten years, e-commerce in China has gone through a period of rapid development from scratch to prosperity. A few days ago, according to the data of the National Bureau of statistics, 1~4 months ago, China's textile enterprises above Designated Size reached 1 trillion and 677 billion 60 million yuan in total industrial output value, up 13.1% over the same period last year. The growth rate of chemical fiber 13.1%, yarn 15%, cloth 12.8% and clothing 7.8% had basically maintained the momentum of growth, and opened up a brand new development path in the manufacturing industry, and became a "unique" high-speed development industry. Pan Yongmiao, President of Wenzhou clothing trade association of Guangdong, said.

　　 Textile and garment industry has unlimited potential to develop E-commerce

With the continuous expansion of market demand, it is closely related to people's lives. clothing The textile industry has also been developing rapidly. However, due to the reasons of technology and innovation, there is still a big gap between the domestic clothing and textile industry and the foreign design concept. Lan Xiaohua, a network marketing expert who has been engaged in the clothing industry research, thinks that Internet e-commerce can help domestic clothing and textile enterprises to participate in the competition at home and abroad, and directly dialogue with the international big market will help the enterprises to break through the design bottleneck quickly and realize the upgrading of new materials for technological innovation. Using this new transaction tool such as electronic commerce, we can broaden the sales channels of enterprises, improve the business environment, optimize and activate the entire industrial chain, actively integrate into the Internet trading mode, and make use of the Internet to make the cause bigger by using e-commerce.

　　 The comprehensive business platform and search engine marketing are all the same.

Currently in China Electronic Commerce The market, the comprehensive business platform represented by Alibaba, Huicong, Taobao and China apparel network, played a leading role in the early days of the Internet. Their development marked the rise of e-commerce in China, and the popularity of netizens is also rising. More and more enterprises are involved in it. The comprehensive business platform represented by e-commerce in the textile and apparel industry plays a leading role in the early days of the Internet. Their development marks the rise of e-commerce in China, and the popularity of netizens is also rising. More and more enterprises are involved in it, so that the garment and textile industry has tasted sweetness in e-commerce.

In addition, many users use Baidu, Google and other search engines to optimize keywords, buy competitive ranking, and continuously increase exposure and click to get more orders. Since Google quit China, Baidu has become the mainstream of SEM. In the current Internet development, these two are still leading.

　　 Vertical industry portal website will rise and open up golden age.

Chairman of China Wool Textile Industry Association Peng Yan Li It is believed that in today's information age, the number of smooth channels of information and information resources determines "life and death and success or failure", especially for the field of garment and textile. The integration and development of all the advantageous resources that we have has set up a complete set of service systems and models. It has many advantages, such as timely and timely publication of information, comprehensive and comprehensive data resources, authoritative information and information, and extensive network coverage. The emergence of the Chinese leftover web in the personalized industry portal website is undoubtedly a shot in the arm for the Chinese garment and textile industry, which is gradually developing and expanding. It will surely play an important role in maintaining the balance of the whole industrial chain and establishing a more reasonable channel for information exchange.

However, with the intensification of advertising competition and search engine ranking competition in the integrated platform station, some enterprises have launched more professional websites. The customized website of clothing and textile personalized clothing represented by China leftover net has gradually started to rise, and it is becoming more and more popular in the development of farming. Vertical e-commerce website entry threshold is not high, but the e-commerce market is still not a mature market. Lan Xiaohua, a clothing brand marketing expert, thinks that whether the comprehensive or professional electronic website, its single garment product profit margin is not high. Bulk purchase requires a certain amount of capital and has strong financing needs. Therefore, it is not easy for small and medium-sized garment enterprises to develop. How to maintain customer loyalty and product cost control, logistics cost control, product personalization are the issues that e-commerce websites need to consider.

The wide application of e-commerce in China's garment and textile industry has made a strong contribution to the development of the industry. With the arrival of the eighteen largest 12th Five-Year plan, China's garment and textile industry will also enter a stage of rapid development. In the next five years, the total output value of the industry will reach or exceed five trillion yuan, with an average annual growth rate of 15%. In the next five years, the application of e-commerce in China's garment and textile industry to develop the market will become the mainstream trend of the sustainable development of the industry.