London Olympic Games Can Be Seen Everywhere In China.

London Olympic Games are blowing the Chinese wind. In every corner of London, from sightseeing buses, Match suit The game equipment, chairs to the mascot or even a small badge, "made in China" can be seen everywhere. The Chinese wind also shrank the A share market, and the Olympic concept stocks set off a wave of heat. The 8.15,0.00,0.00% climbed 5.30% yesterday. In the event economy, what companies can share the great cake of London Olympic Games? This report will analyze you one by one.

London Olympic Games

According to public figures, 65% of the London Olympic Charter souvenirs are made in China, including towels, bedspreads, quilts, decorations, key rings, clothes and so on. A company in Beijing has commissioned the design and production of the Olympic badge. It is said that "each badge tells a story about 2012. London The Olympic Games story. Come from yiwu Hand flags, hand trumpets, right angle trumpets, hats and artistic glasses will also become the guests of the London Olympic Games. Recently, 120 thousand inflatable toy palms have been exported to the UK, and the toys are authorized by the British Olympic Organizing Committee for the London Olympic Games.

While many local sports brands and manufacturers are serving Chinese athletes, they also receive orders from overseas: PEAK will provide multi faceted professional equipment for New Zealand delegation; Hongxing Erke has reached an agreement with the Iran Olympic Committee; Jordan will design the London Olympic awards dress for 3 delegations of Kazakhstan, Turkmenistan and Mongolia. The admission service of the US team is arranged by an enterprise in Dalian, Liaoning. The entry of the host British team, as well as the London Olympic Organizing Committee officials and umpire clothes, total 11 thousand suits, is produced by a garment manufacturer in Yantai, Shandong. In addition, athletes from two countries in Czech and Slovakia Knitted sportswear It comes from a clothing company in Ningbo, Zhejiang.

Nuggets London Olympic theme

The London Olympic Games will kick off in July 27th and again attract funds' interest in Olympic theme investment.

According to the London Olympic Organizing Committee, the total business investment of the London Olympic Games and Paralympic Games amounted to 9 billion 300 million pounds (about 90 billion yuan), and there were as many as 80 thousand contracts for the contractor to share. So, what companies can share the great cake of London Olympic Games?

Olympic sponsors have long been the Yili shares of Olympic sponsors, the clothes for the Olympic Committee and the Kai Kai bus on the streets of London.

However, senior market participants also remind that the Olympic theme has only trading opportunities. According to the rules of the 2008 Olympic Games, the Olympic concept stocks are the callback of stock prices on the opening day of the Olympic Games.

8 companies tap gold business opportunities

During the London Olympics, tourists from all over the world will take the open sightseeing bus from Ankai, China, and appreciate the past two thousand years of urban development in London, and feel the new changes and new developments brought by this Olympic Games to London. At the same time, it also pioneered the major activities of Chinese bus service overseas.

In September 2011, the coach and the world-famous sightseeing bus operator, the British big bus company, signed a double deck open sightseeing bus procurement contract, and will provide 34 double deck open sightseeing buses to the other side. Today, the first batch of 20 Chinese double decked buses has been put into operation in London's tourism gold line.

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When the first batch of China made double deck sightseeing buses arrived in London in February, many Londoners doubted whether the Chinese bus could be competent for the operation of the classic tourist routes, because in the minds of most Europeans, "made in China" is generally cheap and low-priced goods, and the high-end market seems to have nothing to do with "made in China". But this group of Chinese sightseeing buses is not only worth more than a million dollars, but will soon become a new "street master" in the streets of London, which has changed many British people's traditional psychology.

400 double decker buses on the streets of London are now in the shadow of Erie.

At the opening of the London Olympic Games, many Chinese faces appeared on 400 double decker buses in the streets and streets of London. The Chinese and English versions of the title, "Ordinary People Extraordinary Story", aroused heated debate in London.

It is understood that these public service ads were launched by Erie. At home, the stories of these Chinese faces were also made into microfilm. Among them, the story of the flower bag backpackers and the Philharmonic 727 motorcade from China to London was also a hot topic on the Internet.

At the same time, as the only special dairy product of the Chinese sports delegation of the London Olympic Games, Erie will once again represent China's enterprises on the international stage. The Olympic marketing of Yili shares started in March, and formed an internal and external linkage with the domestic marketing through the Olympic Games. On the one hand, the company is creating the theme of "nourishing vitality". By signing Liu Xiang, Sun Yang, Li Na and other world champions, the brand is closely linked with Olympic champions.

Socks and underwear for Chinese sports delegation

The successful signing of the company will become a supplier of the Chinese Olympic Committee and will provide socks and underwear for the Chinese sports delegation in 2012. "In 2012, Chinese sportsmen will wear the socks of runsha in the London Olympic Games." Prior to this, Weng Rongdi, President of the group, said, "the agreement between the two suppliers of the socks is signed by China and the Chinese Olympic Organizing Committee, which is another recognition of our brand."

This is not the first time that it has entered the national team. On the National Day 60th anniversary parade, 14 hiking square teams, 30 equipment teams and 12 air echelon soldiers were inspected through the Tiananmen square after wearing the sock socks.

In fact, when someone else was still selling socks and playing price war, he took the lead in the two step, and took the lead in the brand war, and quickly established its brand position in the socks industry leader.

Anta sponsors Chinese sports delegation Olympic Champion Award dress

As early as 2 months from the London Olympic Games, Anta sports has announced the exclusive sponsorship of the Chinese sports delegation's Olympic Champion Award dress.

When the national flag rises and the national anthem is ringing, mark the brand of its own enterprise, which is the pride and aspiration of the sports brand from Jinjiang, Fujian, to the Olympic sponsorship of the most golden "location". "Naming the champion dragon suit and preempting the Olympic strategy in the sporting goods industry" are also hoping to convey the brand image of "representing China" and "representing the essence of sports". Ding Shizhong, chairman of Anta sports board, said.

"Top sports and sports resources bring more than just direct book income. Its core value is to enhance brand height, and have strong brand perception with consumers, which is very valuable for brand relocation, which is what we need most now." Zhang Tao, vice president of Anta sports, said, "for Olympic marketing, you need to tell a good story, and then resonate with consumers."

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Lining provides sports equipment for five gold medal dream teams.

Li Ning Co said that at the London Olympics, Li Ning Co will continue to support five "dream teams", such as Chinese gymnastics, diving, shooting, table tennis and badminton, and officially launched its sports equipment for the five "gold medal dream team" in June. Lining's latest London Olympic Games "national football team" called "red scale".

"The recent Olympic theme products and sports equipment go faster." Recently, a store owner of a Lining store in Guangzhou told the investment express reporter that in July, sales of short sleeved T-shirts in the Olympic Games have been far ahead, and sales of sports shoes and equipment have been promoted.

I remember that in 2008, when the local sports brand grew vigorously, the Olympic Games were held at the gate of the family. The enterprises combined closely with the sale under the line, so that many enterprises made a big profit. The sales revenue of Lining and Anta increased by more than 50%. This time, the local sports brand may be able to take advantage of the opportunity.