HUGO BOSS Brand Successfully Create 3D Fashion Show
HUGO BOSS
A gluttonous feast was held at the China Agricultural Exhibition Hall in Beijing on the evening of May 18th, displaying its BOSS Black2012 autumn / winter clothing for men and women with a sensorial fashion show.
At the same time, the special selection of the top luxury men's clothing series BOSS Selection will also be exhibited.
"Modern luxury" (ModernLuxury) is the design theme of BOSSBlack series. Designers EyanAllen and KevinLobo try to show the complex of mono color and rich color.
This series of costumes shows a new graceful gesture based on urban design elements.
The new series of clothing inherits the modern classic elements, highlighting the unique details, giving BOSSBlack2012 the unique style of autumn and winter series.
In the new BOSSSelection series, designer KevinLobo shows his definition of real modern luxury.
China National Agricultural Exhibition Hall
Completed in 1959, it is a remarkable building complex.
It was one of the ten major buildings in Beijing at the beginning of the founding of new China.
HUGOBOSS will set up a show of about 356 meters in one of the exhibition hall with classic Chinese culture. The show will bring together the top international supermodels, including JoanSmalls, He Sui, Feifei Sun, TysonBallou and Ji Huanbo.
About 1500 guests, including domestic and international superstars, will attend the fashion show.
After the fashion show, guests will also be invited to a cocktail party held in a Chinese traditional backyard, drinking and talking in the beautiful scenery of the lake.
A delicate dinner featuring modern and traditional Chinese cuisine will also bring a pleasant surprise to the beautiful night. The Berlin capital dance ensemble will perform at the dinner.
DJMichelGaubert will reward everyone with music at the dinner party at the dinner, so that guests can celebrate the successful conclusion of this event on the perfect spring night in Beijing.
The event was also publicized through international online media and social media. The fashion show was brought to a climax for the first time in the form of 3D.
PhilippWolff, senior vice president of public relations at HUGOBOSS, said: "Beijing fashion show will undoubtedly become a Nakanno Sumishigeaya event in HUGOBOSS and become a milestone for the company to achieve great success in China and Asia."
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