Hamamatsu Textile Enterprises: Rational Development In Adversity

　　 Shizuoka Prefecture Hamamatsu is known as the main producing area of Yuanzhou as a cotton fabric. Order The volume has rebounded sharply, and it has a good momentum of 20% growth in February this year. Since then, the number of orders for China has declined sharply, and this situation was finally controlled in September. Decline It is maintained at 0.7%, but the operating rate of the factory has dropped by nearly 50% compared with the same period in previous years.

Under such a large economic environment, for every enterprise, its product itself has certain characteristics, can actively open up domestic and foreign markets, and find suitable production and Marketing mode That's crucial.

There are many looms in the area of Yuanzhou, and the processing plants are mainly small factories with around 10 machines. According to Mr. Matsuo Kosaku, director of the collaborative business of Yuanzhou textile industry, the region is mainly self marketing, and its products are mainly divided into three categories: technology, special processing and general processing. At present, self processing factories account for 15% of the total. But the relationship between the place of origin and textile processing is not very close. The arrangement of yarn procurement, processing and other processes is directly carried out by textile processing factories, so this has also spawned. Self marketing The expansion of the pattern.

The ancient bridge weaving in Hamamatsu is a self marketing and export oriented enterprise. Its performance in recent two years is relatively stable. The enterprise uses cotton yarns to produce natural textured fabrics, or blended with real silk and bamboo fibers, and so on. Most of the self-developed blended and composite products are of high quality and high price. Orders within 10 meters will also be accepted wholesale. Due to the lower wholesale thresholds, the sales of their products in the market are very good.

Fukuda fabric in hangchuan city is one of the most representative textile processing factories in the region. It is mainly skilled in ultra-thin fabric processing of superfine yarn. At present, with the return of the market environment, the trend of Japanese manufacturing also gives the enterprises a very good opportunity for development. In October, the local enterprises took part in the PTJ and TN exhibitions. The enterprises will further meet the needs of customers and make preparations to further enhance the market recognition of products.

Enterprises have explained that if they sell according to the way they used to be, they will not be able to escape the fate of going downhill, so they need to reform their sales methods. Besides the stock of all kinds of colors, they are also stepping up the sales of network channels. The company has also actively adjusted its policy, transforming the original single sales channel into a diversified channel, and adopting different sales strategies according to the type and quantity of customers and delivery dates.