Garment Enterprises Rely On Innovation &Nbsp, Create A New Era Of Brand.

Innovation is no doubt a guarantee for the sustainable development of an enterprise.

For textile and garment enterprises, innovation is nothing more than two kinds of technological innovation and brand innovation.

Technological innovation is to increase the R & D efforts of new technologies and products.

For example, the application of new fiber materials to products and improvement of technological processes are all technological innovations.

Brand innovation requires enterprises to constantly cater for the needs of customers in product style design, marketing methods and services.

It is worth noting that in recent years, although some brand textile and garment enterprises in China have strengthened the intensity of innovation.

However, there is still a big gap compared with the old brands and famous brands abroad.

In other words, only in the aspect of costume designers, there is no one in China who is in the same class with Pierre Cardin and Armani.

In addition, we are also lagging behind overseas in the development and application of some new fiber materials.

These are problems that should be noticed and solved in the industry.

In terms of the quality of textile and apparel products, we know that there are certain differences between domestic and foreign standards.

In general, foreign standards such as formaldehyde content are higher than domestic standards.

At the same time, the domestic market is too large. Due to insufficient investment in manpower, material resources and financial resources, the relevant functional departments still have some deficiencies in the supervision of textile and clothing products.

Therefore, textile and garment enterprises are particularly important to grasp the quality of domestic products.

At present, enterprises in the industry are expanding rapidly in the domestic market, and the brand building has become a core marketing objective under the circumstances of conquering the territory.

To create brand is to start from quality, and to cultivate famous brand is a long way to go.

Because brands depend on products, products are of quality.

The most important and fundamental problem of brand products is quality.

In the process of pferring to the domestic market, China's textile and garment enterprises must effectively improve the quality consciousness of managers at all levels and enhance the awareness of various quality risks.

Only in this way can we lay a solid foundation for the long-term and sustainable development of the enterprises, so as to occupy a place in the competitive textile and garment market in China.