China'S Marketing 2007 "Benchmarking Enterprise" Candidate: BELLE Shoe Industry

The name of BELLE shoes industry is from the invisible sales champion to the head of market value champion / Hu Bing. The reason why Belle International Holdings Ltd is the largest female shoe retailer in China is listed on the Hong Kong Stock Exchange in May 23rd. Its total market value is HK $52 billion 350 million. In the first place, Gome, which surpasses HK $36 billion in value, has become the largest mainland retail listed company in the market value of the HKEx market (Hongkong stock exchange code: 0493).

Under its banner, it owns eight footwear brand chains, including BELLE, Teenmix (Teenmix), Staccato (Staccato), Joy&Peace, and is also the largest sports shoe distributor in China (Nike) and Nike (Nike) in China.

It has more than 2800 female shoe shops and more than 1000 sports shoes chain stores in 150 cities in the mainland, and has set up 35 retail stores in Hongkong, Macao and the United States.

The small factory which started from a small workshop has become the current shoe carrier, especially the large-scale enclosure expansion before and after 2000. Originally it was the shoe industry "invisible champion". In recent years, it has entered the public's vision, and the action is amazing.