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"HUEDY" Fashion Women'S New Product Pformation Next Season

2010/10/16 16:34:00 69

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Fashion Women'S Wear Conference

Recently, "HUEDY"

fashion

Women's clothing was held in Lung Chuen International Hotel in Humen, Guangdong in the spring of 2011.

Release conference

。

More than 500 new and old friends from all over the country have witnessed the pformation process of HUEDY style pformation, positioning adjustment, image upgrading, and future blueprint for future development.

HUEDY was founded in 1995 and has been developing for more than ten years.

Facing the market and target

Consumer group

In the complex and diverse world of demand, through more than a year of market research and the opportunity to cooperate with foreign consultants, the HUEDY in 2010 has been upgraded in an all-round way. HUEDY has been striving for survival in the sense of change and striving for development.

In the market environment that is so cruel and full of opportunities and challenges, Chen Yuling, general manager of Hongkong Fubon International Group, told a story about the change of HUEDY brand awareness and the way to win the victory. First, the group company and foreign dominant advisers cooperate to integrate external and internal resources, reshape brand positioning and seek differential competitive advantages.

The product is targeted at women aged 25~35 years who are chasing personality, pursuing self and independent self-confidence.

Two, we should deeply excavate the profound cultural connotations contained in the products, integrate the peak fashion design concept of Italy, integrate the changing trend of modern consumption demand, and meet the needs of consumers' emotional interests at various levels, so as to enhance the overall profit margins and enthusiasm of the channels.

In addition, the group draws on the overseas fashion image design concept, investigates in many ways, combines with its own actual situation, and deeply cooperate with the famous image design consultant company to promote the pformation and upgrading of the terminal image in a comprehensive, fast and effective way, and to deal with the ever-changing market changes with a variety of brand marketing strategies.

At the same time, we must continue to change the traditional brand operation concept and pform from "win-win thinking" to "first win again". We should focus on brand promotion, product development and channel construction. We should focus on supporting high-quality agents, and support the development of franchisees in a holistic and multi-faceted way so as to promote win-win results for both sides.