Li Kaiming: Wealth Story Of "Running A Brand King"

I walked in. Chengdu Chengdu City West Lotus Pond shoes 7 floor 17 - 27 Cartier Sports The brand development Hall of the limited company has interviewed Li Kaiming, who is known as the "brand king". manager 。

Li Kaiming is 54 years old. He is tall and thin. He looks very smart when he combs his head. He is executive vice president of Sichuan Wenling chamber of Commerce and member of Party branch of Sichuan Wenling chamber of Commerce. Speaking of the story of entrepreneurship, the world's brand sporting goods agents can't restrain their excitement: "thank Deng Xiaoping! Thanks for reform and opening up!"

In 1981, just after the reform and opening up, Li Kaiming joined in the tide of going to Chengdu to do business. He sold the shoe making machine produced by Wenling people to Chengdu. At that time, the traffic was not convenient, and the car could not bring too many things. But every time he came to Chengdu, he had to bring seventy or eighty shoe repair machines. In this way, he continued to transport the shoe making machines produced by his native Wenling people to the Chengdu market.

At that time, the market for business in Chengdu had not yet been opened. Li Kaiming had to bear a long stool every day, hanging a shoe machine at each end of the stool, where he could sell it, where he would lie in Tibet all day long, for fear that he would be caught by the city management. If he was caught, I am sorry, each shoe machine was fined 2 cents. At that time, 20 Fen of them used well, and could buy a pound and a half of rice or 32 pork. The days were so hard and joyful.

After selling shoes machines for several years, Li Kaiming turned to sell sweaters made in Wenzhou. "It was not convenient to deliver at that time!" Li Kaiming recalls. "I once bought 34 bags of woolen sweaters, and each of them had 50 woolen sweaters. After I took a boat from Wenzhou to Shanghai, I also took the train from Shanghai to Chengdu. How did I get on the train by so many salutes? I hired 16 retired workers in Shanghai and gave them a 6 yuan small work fee to send the baggage bags to the station, and then put these bulging bags into the seats of the hard seat car, and all the seats under the carriage were all my woolen sweaters. After the train started, it was found by the conductor. "You little devil is too bold to bring up so many salutes." As a result, a $1200 gift fee has been received, which is heartache! "When the sweater was shipped to Chengdu, there was no professional market. Li Kaiming and his wife had to put up a stall. They had to scramble for a good place every morning.

Chengdu is a good place to be tolerant of business people. A tolerant business environment has made Li Kaiming's business bigger and bigger. In the next days, he sold shirts, and sold slippers. At the end of each year, he went to Fujian to buy slippers and sent them to three or four Chengdu wagons. He sold them all over the new year and could make a valuable fortune.

With the construction of all kinds of professional markets in Chengdu, Li Kaiming has become the head of the world sports brand. In 2001, Singapore's cartel crocodile sports brand and the apple sports brand of the United States had not yet entered Sichuan province. Li Kaiming made the first move and won the total distribution rights of the two world sports brands in Sichuan province. In Li Kaiming's cartel crocodile sports brand and apple sports brand exhibition hall, Li Kaiming has a hand: "the exhibition hall on the right is all the sports brand series of the US apple, and the left are all cartel crocodile sports brands in Singapore."

Now, astute Li Kaiming, in addition to running the world sports brand, has also cast his sights on real estate. He bought some office buildings and storefront in the market for rent, and bought a villa in Chengdu.

Before leaving Li Kaiming's brand exhibition hall, he told the author that he not only succeeded in business, but also successfully trained two children, his son graduated from Sichuan University, and his daughter graduated from Chengdu University of Science and Technology. Li Kaiming, a "brand king", has turned his children into "brands".